With Ticketek up for sale, Flight Centre and the Ten Network have emerged as the front runners to snap up the company, priced at equal $4.50 favourites with online bookmaker sportsbet.com.au.
In a very open market, News Ltd and Telstra have been priced at $5.00, with Fairfax Media next at $6.00.
“Ticketek is a strong brand so we don’t think it will have any troubles attracting a buyer,” said sportsbet.com.au’s Shaun Anderson.
“We think it makes perfect sense for Flight Centre to buy it given they could tie it in with travel and accommodation around shows and concerts, but no doubt plenty of others are eyeing it off as well.”
Airlines Virgin Blue ($11) and Qantas ($21) are outsiders in the market, while any private equity operation has been priced at $6.50.
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Who will buy Ticketek?
$4.50 Flight Centre, Ten Network
$5.00 News Ltd, Telstra
$6.00 Fairfax Media
$6.50 Any private equity operation
$7.00 Tatts Group
$11 Virgin Blue
$21 Qantas